This was a sign at the grocery store I frequent and it was enough to motivate me to buy the ingredients and throw them in the slow cooker the next day. I didn’t go wide enough on my photo to show a little tag sign that said “Take a photo”. I thought this was a smart marketing idea. They also positioned the sign over a case full of the ingredients just as you entered the store.
I changed the method up a bit and added some ingredients and it turned out good. What I did differently…
I seasoned the meat and seared it on all sides. I put all the vegetables including 2 stalks of celery cut into thirds into the pot, set the seared meat on top of the veggies. I mixed 3/4 cups beef broth, 1/4 cup red wine, the Worcestershire, salt and pepper together and used this liquid to de-glaze the pan that I seared the meat in and then poured all this liquid over the beef and veggies in the pot. I left out the cornstarch and water but after 6 hours I took the meat out of the pot and I added a mix of 2 Tablespoons flour and a couple tablespoons of water (mixed well) to the pot mixed it in well and let the pot stay on high for another 30 minutes. Then I put the pot on low and added the meat back to the pot and let it sit till we were ready to eat. We had good crusty bread with the pot roast.
Since this is a food post I’d like to share two other recipes that I posted recently to Mennonite Girls Can Cook Blog.
Chile Relleno Breakfast/Brunch bake. Click to see recipe. The second time I made this I added a layer of cooked Chorizo on top of the chilies before baking and that was a nice addition.
Today on the Mennonite Girls Can Cook Blog I posted this simple Tuna Noodle Skillet meal.
Hope you are reading this post on a full stomach!
Thank you to Lesley for signs, signs. Click over to join in!
take a picture of course. everyone has a smart phone, but me
I agree, it’s very inviting to try!
That sign is very clever marketing. Appealing and inspires action.
I have no slow cooker!
This will work in the oven, too!
YOU are amazing, Ellen! You’re such a pro! YOU should write the recipes on the chalk boards at your grocery store!
Slow cooking.
SIGNS
This kind of marketing should be at more grocery stores! Too many options for prepared foods and with this, more people might be tempted to prepare their own dinner.
Smart marketing strategy!
Lovely pot roast sign!
Have a great day!
Lea
That was an ingenious idea to invite customers to take a photo of the recipe! I’ll bet lots of folks had pot roast that week!
Thanks for sharing this recipe…it sounds like a good meal to take to my daughter’s family as a “new baby” gift.
That sign would certainly have inspired me to make a pot roast – very smart marketing! I like that you browned the meat first adding so much more flavour to this recipe. Must try your Chile Relleno Bake – it sounds delicious.
very nice one.
🙂
Mmmm…good looking food here today.